{"id":3208,"title":"We will donate 50% of profits to charity, forever.","description":"The idea. \nWhy we do what we do. \nWhat we want to achieve.","content":"

We will donate 50% of profits from our clothing sales to charity.<\/p>

What if it doesn\u2019t work out?<\/p>

What if I\u2019ve made a horrible error in my estimations?<\/p>

What if giving half of everything we earn just breaks the business? What if\u2026<\/p>

The truth to all these unknowns is that I don\u2019t know. Nobody could.<\/p>

What I do know is that there is so much desperate need in the world and we have capacity.<\/p>

And I want to give back.<\/p>

I want to show my kids, and have them contribute, to something that is beyond our own reward.<\/p>

That fast fashion is an unacceptable and an unsustainable solution to clothing humans.<\/p>

That business can be force for good.<\/p>

Phil & Co. :)<\/p>

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