{"id":24942,"url":"\/how-it-all-began\/","layout":"standard","version":"2021-10-08T09:34:50.000000Z","blocks":[{"id":164876,"type":"textBlock","published":1,"size":{"x":12,"y":0},"order":2,"items":[],"properties":{"html":{"id":1487649,"value":"<p>This whole project started with <strong><em>this image<\/em><\/strong>.<\/p><p>An image that resonated with the underlying thinking I wanted to infuse into the <strong><em>minds of my kids<\/em><\/strong>.<\/p><p>In essence, that before and after race, religion, ethnicity, sexuality, gender, faith, culture and social economic status;<strong><em> we are all the same<\/em><\/strong>.<\/p><p>We are all<em> <\/em><strong><em>human<\/em><\/strong>.<\/p><p>Then I realised.<\/p><p><strong><em>They already knew this!<\/em><\/strong><\/p><p>Humans are born without prejudice, without judgement and fully conscious. They accept people\/things for how or what they are.<\/p><p>Humans are born '<strong><em>bare<\/em><\/strong>'.<\/p><p>By this I mean born without mental constructs. They become 'clothed' by their situation and the influence of those around them, society, media and so on.<\/p><p>At the same time I had become a fan of a brands that spoke for me. That expressed a positive message without me having to say anything.<\/p><p>We'd also just moved to Australia (my wife was re-located with work) and determined that our family motto (coined by the youngest) to be - '<strong><em>Life is One Big Adventure - so let's go!<\/em><\/strong>'<\/p><p>I was homeschooling my children and considering my next move.<\/p><p>And then, this image appeared.<\/p><p>It catalysed a process you've most likely experienced yourself.<\/p><p>Something called <strong><em>Frequency Bias<\/em><\/strong> or the <strong><em>Baader-Meinhof Phenomenon<\/em><\/strong> which is the phenomenon where something you recently learned suddenly appears 'everywhere'.<\/p><p>In this case, I started seeing messages and thinking of quotes that all communicated the sentiment of this image to me.<\/p><p>And finally the idea hit me.<\/p><p>A clothing brand that would act like a <strong><em>wearable affirmation.<\/em><\/strong><\/p><p><strong><em>Shareable positivity<\/em><\/strong> without the need to speak.<\/p><p>And call it <strong><em>Bare Human Tribe<\/em><\/strong>.<\/p><p>Phil<\/p>"},"title":{"id":1487650,"value":null},"subTitle":{"id":1487651,"value":null},"paragraph1":{"id":1487652,"value":null},"paragraph2":{"id":1487653,"value":null},"paragraph3":{"id":1487654,"value":null},"ratio":{"id":1543736,"value":"short"}}},{"id":164878,"type":"pod","published":1,"size":{"x":6,"y":4},"order":0,"items":[],"properties":{"title":{"id":1487681,"value":null},"copy":{"id":1487682,"value":null},"icon":{"id":1487683,"value":null},"badge":{"id":1487684,"value":null},"href":{"id":1487685,"value":null},"overlay":{"id":1487686,"value":"0"},"ratio":{"id":1487687,"value":"square"},"textAlign":{"id":1487688,"value":"center"},"image":{"id":1487689,"value":"{\"src\":\"https:\\\/\\\/images.podos.io\\\/5e93ca4cde7b03.42639896.png.png?w=auto&h=auto\",\"alt\":\"\"}"}}}],"properties":{"title":{"id":1487645,"value":"How this all began..."},"description":{"id":1487646,"value":"It all started with an image.\n\nAn image that resonated with the underlying virtues I wanted to instil my kids.\n\nBefore race, religion, ethnicity, sexuality, gender, faith, culture and social economic status; we are all the same.\n\nWe are human."},"ogImage":{"id":1487648,"value":"https:\/\/images.podos.io\/5e9d820b112b38.75063758.png.png?w=1200&h=auto"},"userSaved":{"id":1543740,"value":"1"},"isStorePage":{"id":4219994,"value":"1"}},"labels":[],"published":1,"sitemap":1,"divisionId":33543,"edited":true}